Blog, Sports

World Balance Vivacious Cross-Training Shoes: Excellent Support for Lateral Movements

Press Release


World Balance’s newest cross-trainers is equipped with Thermoplastic Polyurethane (TPU) Overlays



VIVACIOUS in Pink and Purple


PHILIPPINES, OCTOBER 2013— World Balance is coming out with a new cross-training shoe designed not only to meet the basic standards cross-fit training such as durability and support for doing lateral movement but exceeds them. VIVACIOUS, the newest in a line of cross-trainers for ladies, is built with special features in order to ensure a good total body workout.


The most striking feature of VIVACIOUS is its Thermoplastic Polyurethane (TPU) Overlays. “TPU, due to its temperature-resistant properties, delivers superior comfort, thereby exceeding basic comfort standards required for a good cross-training shoe”, says Carlo Castronuevo, head of product marketing for World Balance. “In addition, TPU also provides better support due to its dense and durable cushioning which is very crucial when making lateral or side-to-side movements”, he adds.


The upper also features a premium microfiber cloth with breathable air mesh ford that adds durability and allows air to circulate freely. VIVACIOUS also comes with a fabric lining that delivers maximum breathability, a rigid heel counter that locks the foot in place, and padded tongue and collar for added comfort.


The midsole is made with Ethylene Vinyl Acetate (EVA) with California lasting that provides extra cushioning, leading to stability and added durability.


VIVACIOUS in White and Gray


As with most World Balance shoes, VIVACIOUS is equipped with TERRA-SOFT Insole Technology that is comfortable, gives extra cushioning, is shock-absorbing, and is washable.


The outsole comes with Full-Length Compress EVA that provides for a lightweight shoe experience and a better bounce. It also has a rubber outsole for better traction on flat, smooth surfaces.

VIVACIOUS weighs a very light 6 ounces, is available from 36-41 (EUR sizing) and also comes in stylish 4 colors (Pink, Purple, Gray, and White). It will retail for around P1,599 and is expected to hit the shelves of World Balance stores and SM, Robinsons, and various department stores nationwide starting October 25, 2013.


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