MANILA, PHILIPPINES 16 November 2013 – BGC Cycle Philippines hits the road on 15-17 November inside Bonifacio Global City in Taguig City, with more than 2,000 cyclists ready for three days of thrilling action and activities in the tradition of highly successful Cycle Asia events staged across the region. The event, put up by title sponsor BGC and organized by Sunrise Events, Inc., is the latest addition to the 2013 Cycle Asia calendar. Cycle Asia is the network of premier cycling events that offers riders the rare opportunity to ride in major Asian cities. “Cycling continues to enjoy strong growth in the Philippines and we are naturally thrilled to introduce the event at Bonifacio Global City,” said Manny Blas II, head of Commercial Operations, Fort Bonifacio Development Corp. To guarantee safety among participants and ensure the smooth staging of the event, organizers will keep the routes partially closed. The novel event, featuring cyclists of all ages and abilities, will have participants test their skills in The Tricycle Ride, The Kids’ Ride, The Community Ride (20km and 40km) and The Challenge (40km) capped by the “Ride with Australian Robbie McEwen.” All kids’ ride will be on 16 November while the mass participation rides will be held on 17 November. McEwen, who also serves as the Cycle Asia ambassador, is a three-time Tour de France winner in the sprint category and considered as the fastest sprinter in the world at his peak. A former Australian BMX champion, McEwen switched to road racing in 1990 at age 18 and raced as a pro from 1996 to 2012. He last rode for Orica-GreenEDGE on the UCI World Tour after competing in the 2012 Tour of California.
“SEI’s goal is to stage world class events and promote a healthy lifestyle among families. We have seen the growth of triathlon and running and we see cycling to be moving in the same direction,” said Wilfred Uytengsu, president of SEI, which also organizes the annual Ironman Philippines, Xterra and IronKids events. “On its debut, the event attracted 2,100 cyclists of all ages. It will be one great weekend of cycling fun.” A Cycling & Lifestyle Expo has also been lined up for this weekend’s cycling festival to keep the entire family entertained over three days. “While the unique venue will certainly offer local cyclists a fantastic riding experience, we also look forward to hosting visitors from around the region as they enjoy the unique thrill of participating in the very first BGC Cycle Philippines,” said Blas. Aside from the cycling action during BGC Cycle Philippines, Bonifacio Global City also offers a huge range of activities for tourists to take advantage of during their stay. The district is well known for its open-air lifestyle retail and dining concept and public art program, as well as a world-class science museum and parks. Owned and organized by Spectrum Worldwide, Cycle Asia has already staged two hugely successful events in 2013 – OCBC Cycle Malaysia and OCBC Cycle Singapore, which attracted over 5,000 and 11,500 participants, respectively. The Gold Coast Festival of Cycling was also held last September. “We are delighted to be expanding Cycle Asia to the Philippines and we look forward to working alongside Sunrise Events who have built an outstanding reputation for delivering first-class sporting events,” said Chris Robb, Managing Director, Spectrum Worldwide. Other backers of the event, also held for the benefit of the Firefly Brigade, are F2P, Felt Bicycles, Garmin, Gatorade, Intercare, Lexus, Manila Water, The Philippine Star, Red Garlic, Rudy Project, Seda, Walter Bread and MMDA.
About Cycle Asia
Owned and organized by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region.
Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.
Headlined by the hugely successful OCBC Cycle Singapore which launched in 2009, Cycle Asia also includes OCBC Cycle Malaysia and the upcoming Cycle Philippines.
The Gold Coast Festival of Cycling stretches the network across to Australia, while plans are currently in place to introduce Cycle Asia events to other locations such as Cambodia, Hong Kong, Indonesia, Myanmar, Taiwan, Thailand and Vietnam in future years.
For more information, go to: www.cycleasia.com
About Spectrum Worldwide
Spectrum Worldwide is a leading event management and experiential marketing company operating throughout the Asia Pacific region. For more than 20 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life our clients’ brands, but also provide opportunities for companies to showcase their core values in a memorable and compelling way.
Through long-standing partnerships with multi-national companies throughout the region, Spectrum Worldwide has consistently delivered groundbreaking, iconic events including OCBC Cycle Singapore and OCBC Cycle Malaysia, the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding its footprint across the region and cementing its foothold in the cycling market following the launch of Cycle Asia, a network of premier cycling events across Asia.
Spectrum’s approach centres on understanding clients’ needs, and designing and delivering the best event solutions based on our years of experience.
For more information, go to: www.sww.com.sg
About Sunrise Events, Inc
Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation. The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world. SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events.
About Bonifacio Global City:
Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph